The story behind the emails

Two years ago, I was just a guy with a neck tattoo, an electrician's license, and a stubborn belief that there had to be a better way to make a living. I had already tried, and failed, at three different online businesses. Each one taught me something, but none of them paid the bills.

Then I stumbled onto email marketing. Not the "blast your list with promotions" kind. The kind where you tell stories. Real stories. The kind that make people feel something, remember you, and eventually trust you enough to buy.

I started writing one email a day to my tiny list of 800 subscribers. No fancy funnels. No paid ads. Just stories from my life, lessons I was learning, and honest recommendations. Within months, something clicked.

In July 2023, I launched my first course, Email 365, and it took off. That's when I realized: the size of your list doesn't matter nearly as much as the relationship you build with the people on it.

Today, I've helped hundreds of entrepreneurs learn the same system. I've been featured on the First Class Founders podcast, contributed to Nicolas Cole's Write With AI publication, and built courses that have transformed how people approach email marketing.

My approach is simple: storytelling is the most profitable, persuasive, and powerful skill you can learn. It's not about writing "good emails." It's about building genuine relationships at scale, the kind where people look forward to hearing from you and buy because they trust you, not because you pressured them.

I left the construction site behind and moved to Brazil. I wake up, write one email, and the business runs. That's the life I want to help you build.